Senior Vice President, Toronto and Western Canada - BNP GOLDIE Canada

An acknowledged leader with an extensive and accomplished consulting background, George began his fundraising career in 1984 with an international consulting firm. After gaining further experience with two additional national consulting companies with an emphasis on capital campaigns, he joined The Goldie Company in 1996.

As Managing Director of the firm, George is committed to high-level, hands-on service to clients. He has a consistent record of developing innovative solutions to fundraising challenges, exceeding expectations and forging long-term relationships. Renowned for his high-energy fundraising management style, George has conducted numerous studies and led scores of successful campaigns for a wide range of municipal, healthcare, education, religious, community service and heritage organizations from coast to coast. Time and again, George has demonstrated his ability to manage difficult projects, implement creative change and achieve positive outcomes.

A graduate of the University of Toronto, George earned his Certified Fund Raising Executive (CFRE) designation in 1990. He is an active participant with the Association for Healthcare Philanthropy (AHP) and the Association of Fundraising Professionals (AFP) and is frequently asked to speak to organizations on the 12 Step Fundraising Program. Over the years, George has been a volunteer and board member of many charitable organizations, most recently with the Hellenic Heritage Foundation, Station Gallery in Whitby, St. John’s Mission in Toronto and the Learn and Uplift Foundation.

George is the editor of the recently published The Vigilant Fundraiser: 12 Steps to Fundraising Success, a practical guide to fundraising success based on his 12 Step Fundraising Program. As well, he is the author of Dodging Tough Times: How Stewardship Programs Can Make All the Difference, which contains the results and conclusions of a 2010 survey of the major donor cultivation and recognition practices of charities in Canada.

In addition, George published, in conjunction with Collis Reed Research, The Current State of Non-Profit Charitable Organizations in Western Canada, a comprehensive summary of survey results conducted with not-for-profits in 2009.