After completing a BA at Concordia University in Montréal in 1987 and an LLB at Université Laval in Quebec City in 1991, Glenn Massad began his career in Los Angeles as a talent manager with Dattner and Associates from 1994 until 1998, and then with the Creative Management Agency from 1998 until 2002. Passionate about writing and storytelling, Glenn decided to set up his own communications consulting firm, GM Communications, in 2002. This move launched Glenn’s career in communications as he continued to hone his skills, not only as a creative thinker, writer and media strategist, but also as a business spokesperson and executive media trainer. His responsibilities included using strategic marketing techniques and effective brand management to maintain positive investor and stakeholder relations for his roster of clients. At the same time Glenn expanded his knowledge of business development, as the Vice‑President of Investor Relations and Director of Communications for Blue Note Mining in Montréal from 2005 to 2010, and as an Account Executive at Edelman Public Relations in the national mining practice for two years. Most recently, Glenn was the Director of Communications for the Habilitas Foundation from 2012 to 2021 where he headed the team  that accomplished the foundation’s complete rebranding and last year Glenn provided his expertise in brand marketing at Miss Edgar’s and Miss Cramp’s School (ECS) from October 2021 until July 2022.